The first half of 2025 has proven to be a watershed period for immersive technologies—Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR)—across the Gulf Cooperation Council (GCC). Against a backdrop of ambitious national visions, rapid 5G rollouts, and a post-pandemic drive toward digital transformation, organizations in healthcare, education, retail, real estate, and government have accelerated pilot programs into full-scale deployments. Meanwhile, a surge in local startup activity and increased private-sector investment have cemented the GCC’s position as a regional leader in experiential tech adoption.
This report synthesizes market metrics, sectoral deep dives, real case studies, innovation highlights, and forward-looking projections. We aim to equip GCC executives, policymakers, and investors with the actionable insights they need to understand why immersive tech matters today, and how to seize the opportunities it presents tomorrow.